Costco Members are Loyal
Costco really has an ideal membership base, they are pretty well off and loyal. Based on reports, the average member is college educated, owns a home an earns about $ 100,000 a year. They are also extremely loyal, which means they pay double the standard $ 55 annual membership fee and get 2 percent cash back on their purchase. If the customers pay more, they achieve executive level membership and those members do pay off to get that status.
