Customers were horrified to find animal flesh, blood, and even a beating heart in the faux leather products.
Few take into account animal suffering when it comes to looking fashionable. But what if people were forced to face the stark reality of where their fur coats and snakeskin coats come from?
The activist organization People for the Ethical Treatment of Animals (PETA) Asia sought to answer this question, therefore, teamed up with Ogilvy & Mather Advertising Bangkok to conduct a gruesome campaign.
Bored Panda relays that the activists opened a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put seemingly ordinary luxury leather goods on display. As customers crept in, they waited for the screaming to start.
The unexpected surprise was that inside of the bags, shoes, wallets, and other items, was fake animal flesh, blood, and even a beating heart! Those who opened the disgusting props jumped back in horror, gasping for breath. That’s what you call a wake-up call.
Activists created a fake pop-up shop filled with faux leather goods in Bangkok.
When customers opened the props, however, they were horrified with what they found…
Leather purses, jackets, and even gloves were filled with fake animal flesh and blood.
The organization asks why animals must be slaughtered for the sake of fashion.
PETA isn’t known for being subtle with its messages, but was this campaign on the mark? Or was it too gruesome?
Please comment your thoughts below and share this news!
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