Wal-Mart recently rolled out a new public relations scheme to improve their public image, and make people think that they care about the environment.
Unfortunately, as Stacy Mitchell of Grist recently pointed out, Wal-Mart’s new environmentally friendly promise is a total lie, even according to the company’s own writing.
Starting recently, Wal-Mart is now tagging over 3,000 of its products with a new “Sustainability Leaders” label, which gives the impression that they are doing something for the environment, but in reality the label means absolutely nothing.
In the fine print of Walmart’s sustainability shopping portal reads the following warning, “The Sustainability Leaders badge does not make representations about the environmental or social impact of an individual product.”
Most environmentally conscious consumers are smart enough not to trust Wal-Mart anyway, but this new scheme shows how many unethical organizations like Wal-Mart will often use flashy public relations campaigns. It also shows how product labels can many times be used to manipulate people.
John Vibes writes for True Activist and is an author, researcher and investigative journalist who takes a special interest in the counter culture and the drug war.