After raising $108 million, Impossible Foods is set to launch its veggie burger by the end of 2016!
Remember in August when search engine conglomerate Google tried to buy out Impossible Foods, the infamous California start-up known for its impeccably delicious plant-based fare?
Well, as was reported, Impossible Foods turned down the near $300 million buy-out offer and ended up raising $108 million on its own in funding. TechCrunch reports that the veg-burger company likely turned down the favored search engine because they wanted more money – and likely more control of their products.
It turns out the risk was worth it. The company now has a powerful set of investors, including UBS, Viking Global Investors, Khosla Ventures, Microsoft co-founder Bill Gates, and Horizon Ventures. Backed by these influential funders, Impossible Foods is set to launch its veggie burger – which is said to taste so similar to “real meat” that it even bleeds (ew or cool?) – by the end of 2016.
With an increasing amount of consumers opting to consume a plant-based diet to reduce their carbon footprint and improve their health, the hearty burger will no doubt be well-received.
The company was founded by Stanford biochemist Patrick Brown, who also co-founded Kite Hill in partnership with celebrity chef talk Ronnen and cheesemaker Monte Casino. Brown seeks to replicate Kite Hill’s dedication to making healthy, plant-based foods without cholesterol, hormones, or antibiotics with Impossible Foods.
Admirably, Brown – and many of the investors – is committed to feeding the ever-growing population with his faux meat company. Current forecasts estimate that there will be 9.5 billion humans on Earth by 2050, and that’s a lot of mouths that will need to be fed sustainably.
An individual who consumes a predominantly plant-based or vegetarian diet requires much less water to sustain than a meat eater, so crafting a delectable and healthy burger that tastes as good as the real thing will no doubt help consumers make the transition to healthier, more mindful eating.
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