Who made your clothes?
Who doesn’t love a great deal? Whether it’s on household appliances or a new t-shirt, consumers worldwide are always looking for a great bargain.
So of course when shoppers came across a vending machine in Berlin, Germany selling t-shirts for only 2 Euros each (about $2.19), they flocked to benefit from the supreme sale.
€2…? Seems like a bargain!
But there was a catch…
In order to buy a €2 t-shirt, shoppers had to first watch a video about the exploited sweatshop laborers that make cheap clothing possible.
The video showed who is behind the cheap clothing for sale…
Often under-age employees are the laborers, who work for up to 16 hours a day.
…and for as little as 13 cents an hour.
“Do You Still Want To Buy This 2€ T-Shirt?”
Not surprisingly, most chose to donate instead of purchase the t-shirt.
This brilliant social experiment was put on by the non-profit Fashion Revolution, who wants shoppers to reconsider how they shop for their clothes. Watch the entire experiment below:
The video was released on April 24th, or Fashion Revolution Day. This day commemorates the collapse of the Rana Plaza in Bangladesh in 2013, which killed more than 1,000 garment workers who had been making clothing for American brands, like J.C. Penney, Benetton, Walmart, and others, in unsafe conditions.
The workers at such factories, according to aplus, are often underage, and most are also underpaid and overworked. Fashion Revolution wants to encourage people to start asking questions about their clothes, like where they were made and under what conditions they were manufactured.
“We’re not asking people to boycott their favorite stores, we need to change the fashion industry from within by asking the brands and retailers where we like to shop ‘Who made my clothes?'” Fashion Revolution Day founder Carry Somers told Marie Claire.
As you can see in the video above, consumers’ reactions to the video were varied, but almost everyone chose to donate to the cause instead of support cheap labor. This goes to show how powerful a tool education is.
“Consumers didn’t cause this problem, but that doesn’t mean that we shouldn’t be part of the solution,” she added. And by encouraging people to take a stand and show fashion brands they need to start taking responsibility for their actions, Fashion Revolution is already helping to inspire much-needed change. To learn more, follow the #fashrev hashtag on social media.
What are your thoughts? Share in the comments section below.