Every year, artists from around the world are invited to a four-day event to brighten up the village with their talent.
As young adults flock to more populated, urban locations, villages in countries become even smaller. In fact, it is estimated that one-third of Italy’s villages are at risk of depopulation, and it’s for this reason that residents of Civitacampomarano decided to fight the occurrence by using art.
Approximately one in seven people leave Italy’s small villages, which is why in 2014, the president of Civitacampomarano, Ylenia Carelli, invited Italian street artist Alice Pasquini to visit the town. Carelli spotted Pasquini on television and believed that if the artist brightened up the village with her artistry, more people would be tempted to visit and stay. Not only did Pasquini respond, she mentioned to Carelli that her now 100-year-old grandfather was actually from the town!
As a result of the exchange, CVTà Street Fest was organized. From April to June, five artists from four different countries visit the village in the Italian region of Molise and leave their mark on the village. As one might expect, the goal is to use the art to bring a focus to the tiny village and, hopefully, boost its population along with its reputation. Reports MyModernMet,
“With all the schools closed and only a handful of children still in town, most of the citizens are elderly but have embraced the street artists with open arms.”
This year, Italian artist Gola Hundun arrived to create a mural the evokes the rural setting. Argentinian artist Francisco Bosoletti and Brazilian artist Alex Senna, as well, spent several days in the village, collaborating with local teenagers on their murals. Both artists drew inspiration from the town and happenings they witnessed.
The event draws 3,500 people to the town over the course of four days.
“CVTà Street Fest was born from the idea to never give up; to not just leave these places that at one time were full of vitality and full of Italian history,” shares Pasquini. “By using street art, which maybe resonates more with the younger generation, as an excuse, we hope that this forgotten Italy is rediscovered.”
Following are images of the creative event:
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