Chick-fil-A is bribing families to put away their phones with free ice cream... And it's working!
In the last few decades, family dinners have changed substantially. No longer is it expected that the household will convene at 6 o’clock sharp and relay how the day went over food… Now, if families aren’t grabbing food on-the-go to keep up with their hectic lifestyles, they’re numbing themselves in front of the television while they eat.
It’s a rare household that actually sits down together and converses over food, and oftentimes those dinners feature family members checking their emails and Facebook statuses every few minutes.
In an effort to remedy the decline of family dinners, one fast-food restaurant is doing something quite innovative. Fox News reports that Chick-fil-A is offering families free ice cream if they’ll just put down their phones and communicate with each other.
The ‘Family Challenge’ is simple: families just need to ditch their phones for the duration of the meal.
In order to do this, the food chain is providing diners with “cell phone coops” where all the phones must stay during the meal.
Here are the instructions:
- Turn all family cell phones to silent and place in this cell phone coop.
- Enjoy your Chick-fil-A meal and each other distraction free!
- After the meal, let us now that you have successfully completed the challenge and each of you will receive a small Icedream cone.
According to the company, the idea was inspired by a franchise owner named Brad Williams. Since being implemented, it’s spread to 150 locations nationwide.
Delacey Riley, a mom of two boys, told Fox Carolina:
“It was great. We didn’t even miss it.”
While this sounds like satire, it really is something to celebrate.
Free ice cream is no joke to many Americans, so hopefully this challenge inspires more people to put down their phones and communicate with those in front of them.
What are your thoughts? Please comment below and share this news!
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