This Powerful Video Examines How Ads Are Sexist And Objectify Women

“I love sacrificing my dignity for a drink."


“I love giving blowjobs to sandwiches.” The opening line is abrupt, but that’s likely what #WomenNotObjects was after when it created its latest campaign.

In the video above, various women hold up posters of degrading adverts and provide voiceovers to demonstrate the ridiculous messages advertisers are trying to ram into the public’s mind.

“I love sacrificing my dignity for a drink,” muses one woman. “Obviously, my cleavage can sell anything,” comments another.

Credit: WomenNotObjects

Credit: WomenNotObjects

The powerful video draws attention to the very important issue of sexual objectification – of both men and women – and prompts one to consider how ludicrous advertisements might sway the way one perceives and treats others.

Following are some of the messages advertisers are promoting:

Credit: WomenNotObjects

Credit: WomenNotObjects

Credit: WomenNotObjects

Credit: WomenNotObjects

Credit: WomenNotObjects

Credit: WomenNotObjects

Credit: WomenNotObjects

Credit: WomenNotObjects

You can get involved in the conversation by using the hashtag #WomenNotObjects, and by sharing this article. Start calling out sexism in selling, and boycott the brands that objectify men and women’s bodies to promote and idea or a product. 

Credit: WomenNotObjects

Credit: WomenNotObjects

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