Activism

This Powerful Ad Campaign By Deepika Padukone Will Change The Way You Look At Women…

“My choice,” resounds Deepika Padukone’s voice, as clips of women embracing their shakti dance across the screen.

This is not the first time Deepika Padukone has spoken out about issues that speak to her soul. Not too long ago the Bollywood actress opened up about depression and the necessity to view and treat it as a serious concern. But this time around, Padukone’s focus is on the choices that every woman is entitled to.

Credit: YouTube

Credit: YouTube

Created by Homi Adajania, this brilliant film features 99 women from all different professions. Through the captivating footage, Deepika’s voice speaks powerful truths about how a woman’s life, and every little choice in it, is hers to choose.

It’s a profound and empowering video that has relevance in every culture, as too often women are measured and judged by outdated ideals and belief systems.

Credit: YouTube

Credit: YouTube

The video is not just for those with regressive sexist ideologies who think rape is a woman’s fault, but also for the modern educated man who believes in being fair to women. Is he really fair to them down to every tiny detail? Is his idea of gender equality restricted to whatever is convenient to him or whatever civil society permits? Will he never judge a woman who sleeps around by choice or for money?

This video is for every person who has ever judged a woman based on her gender. If it you seek to co-create a world where everyone’s feminine aspect is celebrated and respected, share this powerful video.

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