This One Comic Perfectly Summarizes How Most Media Works

News outlets must compete to reach their target audiences, but sometimes, journalists and reporters go too far…

Credit: SMBC/BoredPanda

Because it’s easier than ever to obtain ‘news’ thanks to the advent of the internet, media outlets (regardless of their target audiences) largely depend on revenue from ads to keep their companies going. As a result, it’s not uncommon to see sensationalist titles attached to ordinary stories, as online sites are competing for ‘clicks’.

So-called “clickbait” titles may work, but they’ve resulted in a number of media outlets – mainstream and alternative – being labeled as “fake news.” This is a conundrum, as it’s becoming harder and harder for people to discern between what’s true and false, and the implications of believing propaganda can have long-lasting effects.

What’s more, few people are aware that 90% of the media in the U.S. is controlled by just six corporations (learn more here). Understanding this allows one to comprehend why grassroots, alternative media is essential.

While the war between real and fake news rages on, it might be helpful to learn how easily it is for information to be warped by media outlets with their own agendas. The following comic, produced by Zach Weinersmith of Saturday Morning Breakfast Cereal (SMBC), does an excellent job doing just that. The lesson received is to be wary of any news received and to fact-check the data using reliable sources.

Credit: SMBC

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