When it comes to getting animals adopted, some shelters will stop at nothing. Remember the incredibly creative dog photo booth project we covered? The ingenious campaign gained so much attention all dogs in the shoot were adopted – which is quite a phenomenal feat.
And now another brilliant campaign has gone viral, this time utilizing some pretty cool technology.
The Battersea Dogs & Cat Home, a shelter in the UK, created an ingenious ad campaign that had dogs follow potential owners from billboard to billboard as they moseyed through a shopping mall.
The interactive advertisement was able to track the location of individuals as they transited, thanks a chip-enhanced flyer they were handed by volunteers and sensors set up throughout the shopping mall.
Depending on where the shopper was or what direction they were walking, specific clips were played on various displays to create the illusion that the dog was trying to follow the human home.
This campaign, created by the ad agency OgilvyOne in the UK, is similar to a previous campaign they designed earlier on in which kids in advertisements point out actual planes flying overhead. Instead of selling vacations, however, the intent of this campaign appears to be a bit more philanthropic.
“Battersea rehomes animals all over the U.K. and beyond, and this could help encourage people to choose to rescue a dog,” says Carly Whyborn, head of operations at Battersea. “We’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it.”
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