Honeybees are vital to the ecosystem, which is why this company is going above and beyond to preserve the species.
A beloved whole grain cereal company is attempting to save the bees by giving away 100 million wildflower seeds, and by removing ‘Buzz the bee’ from cereal boxes until the campaign is complete.
Aware that honeybees are responsible for pollinating 70 out of the 100 biggest human food crops, and that colonies are collapsing due to pesticide use, widespread parasites and the development of formerly wild spaces, General Mills is on a mission to protect the life-sustaining creatures.
Emma Eriksson, marketing director for General Mills in Canada, told the CBC:
“We have a bee as our mascot and honey in our product, so we thought somebody should be championing this cause, and we thought that we could be a great champion.”
General Mills has also pledged to create more bee habitats in its own supply areas. By the year 2020, the company will incorporate wildflowers into 3,300 acres of its oat farms.
If you’d like to do your part and help save the bees, visit the Cheerios website to receive a FREE packet of 500 wildflower seeds. Plant them in your community, nurture them in your own backyard, and reduce your personal use of pesticides (especially those that contain neonicotinoids) by omitting them entirely or by buying organic to help honeybee populations thrive. As of March 13, 2017, 72 million packets had already been claimed – move fast!
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