Target to Remove GMOs from Major Food Brand

by: Elizabeth Rentertarget-non-gmo-brand
Natural Society

Super store giant, Target, has announced they will be adding a new brand to their shelves—one that is made with natural health in mind. Called Simply Balanced, the brand will be on shelves soon and will phase out genetically modified ingredients by the end of 2014.

According to a press release on the Target official website, the initial roll-out will include a selection of foods that are 40% organic and the majority of them will not contain GMOs. GMOs will be completely absent from the ingredients within the next year and a half.

This, they say, is in an effort to align with the “increasing demand for healthy food products at a great price.” The Simply Balanced brand will also exclude other harmful ingredients while striving to provide consumers with a natural and affordable store-brand option.

Read: Bhutan To Be First Country to Go 100% Organic

The Simply Balanced collection is crafted to be free of artificial flavors, colors and preservatives, and avoids high fructose corn syrup. The collection never uses trans fats, is mindful about the amount of sodium in each product, and forty percent of the products are organic – giving guests more of the simple, recognizable ingredients they know and want – and a food label they can understand.

As a wellness brand built on purity and simplicity, Simply Balanced products exclude 105 common food additive ingredients, and the vast majority of the items within the collection are made without GMOs. As part of Target’s commitment to wellness, the Simply Balanced collection will eliminate all GMOs by the end of 2014.

In all, there will be nearly 250 products carrying the brand name, ranging in price from $1 for water to $14.99 for seafood products. Snacks, pasta, drinks, dairy, cereal, and frozen seafood will all be included in the lineup.

This brand is replacing two subsets of the current store-brand Archer Farms: Archer Farms Simply Balanced and Archer Farms Organic. The store will begin rolling out the new products this month.

As consumers continue to voice their opinions with the almighty dollar, corporations have no choice but to respond accordingly. Continue supporting businesses that provide organic, local, and GMO-free products and urge local stores to carry more of these options.

Sources :

  1. Natural Society
  2. Image Credit

33 Responses to Target to Remove GMOs from Major Food Brand

  1. they act like everybody knows what GMO’s are…I don’t know. We live in a take a short cut society, when we’re supposed to read initials.

  2. grow your own food organic! set the ball rolling! show others how its done and the benefits of working with nature! surrounded by insects birds and bees! scientists and interferring bodys of academia! career personalitys with self interest, would always put power prestige personal gain in there advancement of alien activity! to natural living! whilst fronting there misguided theories and lies to dupe the uneducated public into buying into there lies! nature knows best work with it ….

  3. Yes! Excellent move Target I may have to switch some of my grocery shopping to you and check that out:)

  4. It is a good start, as a mother of two, I worry very much, about the food they eat, in the other hand, is so hard to go shopping with kids, that to read labels, is a big job, it is good to have an option that you can trust and get the shopping done ! Thanks target.

  5. thanks a lot target…

  6. I contacted Target and congratulated them on their new policy. Here is the disappointing response that I got from them:

    Thanks for sharing your positive comments with us.

    Organic products are a growing segment of the food industry, and we’ve found that guests like you place increased importance on incorporating organic foods into your daily meals. At Target, we are always working to improve our offerings to delight our guests. For this reason, we have increased our organic offerings throughout every area of food at Target.

    Regulatory agencies, such as the Food and Drug Administration (FDA), the United States Department of Agriculture (USDA), and the Environmental Protection Agency (EPA) as well as individual state governments work together to make sure all foods are safe including those produced using GMOs or through bioengineering.

    Our buyers purchase food products from a number of different vendors, who are required to comply with all United States food laws and labeling regulations established by the USDA and the FDA.

    There are currently no labeling requirements by the USDA or FDA to list whether foods have or have not been developed using GMOs and/or genetically engineered ingredients. For this reason, we don’t require our vendors to list whether foods manufactured for Target have or haven’t been developed using GMOs and/or genetically engineered ingredients.

    We follow the guidelines and regulations set by the National Organic Program, under the direction of the United States Department of Agriculture (USDA). You can find additional information on the guidelines and regulations at If you need more information, please calls us at (800) 316-6151 or visit us on We are here to help!

    We’re always looking for ways to improve the shopping experience for you. Your comments really help us make Target even better and I’ve shared them with the appropriate team. This way, they can see what’s working out just right for you.

    Thanks for shopping with us. We’ll see you again soon at Target.



    Target Guest Relations


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