Since the late 1990’s, when the Caribbean nation of Barbuda and Antigua first regulated online gambling, casino websites have been mushrooming across the internet, vying for customers’ attention. Now, when land-based casinos are closed down because of Coronavirus, competition between existing online gambling providers is becoming even more intense. Operators of gaming websites know that, forbidden to visit brick-and-mortar casinos, people will turn their attention to their virtual versions.
Gamblers cannot refrain from gambling for long; therefore, even those players who prefer the atmosphere of a real-world casino to the most sophisticated graphics, in all likelihood, will give an online casino a try. Willing to lure more players to their websites, casino operators resort to various marketing strategies to make gambling with them more exciting and profitable. Every now and then, they introduce new trends into the casino industry in order to remain interesting in the eyes of their customers.
Gambling websites may bring graphics of their games to perfection, creating a 3D effect to deepen players’ immersion into the virtual world, but what entices them into gambling even stronger than aesthetics is money. Therefore, gaming operators try to outdo one another in offering lavish bonuses to their customers. Whatever gambling casino you visit, you will be showered with generous gifts designed to make you stay and play longer. As new types of online casinos emerge on the internet, operators have to become more and more enterprising and generous with their offers.
Take, for example, the newest kind of online casinos, called No Registration Casino. Although not legalized yet in all countries, it is quickly gaining popularity in Finland, becoming Finns’ favorite casino, or, as they write it, “kasino.” What distinguishes a No Registration Casino from other casinos is, as its name suggests, an absence of a registration process. Tired of lengthy application forms common on regular websites, Finnish, Swedish, and German players gladly flock to No Registration Casinos where they can register within minutes. Instead of answering numerous questions about themselves, players just log into their bank account or online payment provider. After their casino operator has checked their “Know Your Customer” (KYC) information, it instantaneously creates an account for them.
To draw customers away from No Registration Casinos, regular gambling websites need to offer lucrative bonuses so that they far outweigh the attraction of the quick application process. The problem is, however, that No Registration Casinos do offer generous bonuses in addition to the application process without a hassle. Finnish players can receive generous welcome packages from No Registration Casinos: Cadoola presents every new player with up to €500 welcome bonuses, and so does LightCasino. Kassu tempts Finns with 300 free spins, while Zet gives 200 of them. To outperform the generosity of No Registration Casinos, regular gaming websites invent new bonuses in the hope of retaining their users.
Offering a so-called reload bonus is how regular online casinos convince customers to stay loyal to them. It is easier to understand what the reload bonus is when it is compared to other bonuses. A welcome bonus is given to newcomers after they have made their first deposit. When these new customers have played for some time, the website operator dishes out the reload bonus so that they continue playing. With some casinos, the rewarding process is straightforward. Gamblers deposit a certain amount per month and receive a certain amount in credit from the casino. Other casinos connect reload bonuses to specific payment methods. Only if reloads are made through specified methods can players receive a reward. It is also worth noting that casinos let customers deposit as much money as they want but set a minimum limit for their deposits. A time limit is also often indicated. Equally important is that some casinos offer a flat amount, while others award their customers with a percentage amount.
There are several reasons why gamblers find reload bonuses alluring. Whether they have the reload bonus or not, they need to put money into their casino account to start playing. It is, therefore, worthwhile to receive the reload bonus for the deposited amount rather than go without it. Reload bonuses are also repeatable. Gamblers are always more excited to receive the welcome bonus than the reload bonus, ignoring, however, the fact that the former is a one-time offer. The reload bonus is given repeatedly as long as gamblers carry on wagering on the website. The longer they play, the more money players will receive from their online casino. However lavish is their welcome bonus, their reload bonus will outshine it in the long run.
The vast majority of online casinos in Finland present their players with generous reload bonuses. But as their competitors No Registration Casinos have also begun to hand out this type of bonuses to their players, they need to come up with new ideas of how to surpass their offers. Technology can come to their rescue. Technological innovations can inspire online casinos to launch new trends in online gambling and, with their assistance, to attract more loyal customers to their games.
