The Manhattan-based florist repurposes flowers that were featured at fancy events. The purpose? To make people smile.
To prompt more people to smile and to repurpose flowers featured at fancy events, New York City-based floral designer Lewis Miller has been stuffing sidewalks, trash cans, statues, and public plazas with flower arrangements for the past few months. Only recently did the guerrilla artist come forward about his activism.
“Gifting flowers to New Yorkers is a simple idea that I have been thinking about for years,” Lewis wrote on his website. “[I] hoped for smiles, the ones that happen when you witness a random act of kindness. That was my goal, my vision. Create an emotional response through flowers.”
Miller’s series is called Flower Flashes, and each installation has a unique purpose and aesthetic, reports My Modern Met.
“Our Alice in Wonderland installation was romantic, feminine and whimsical,” Miller told NBC New York. “Our trash can flashes are edgier and ephemeral.”
Because Miller repurposes floral arrangements that were featured at events, each bouquet varies in scale and color scheme. The largest, for example, consists of thousands of flowers including dahlias, roses, orchids and, if produced for an event, costs upwards of $10,000
“We try and use flowers from a previous event when we can. And by doing so, we give the flowers a second life,” the florist added.
Miller hopes to continue staging flower flashes throughout the city to put smiles on peoples’ faces. Learn more.
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