Nike Launches Its First Plus-Size Line To Meet Consumer Demand

“Nike recognizes that women are stronger, bolder, and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is.”

Credit: Nike

Activewear is for everyone, which is why the athletics company Nike recently launched its first full line of plus-sized clothing. The best part is that the plus-size wear isn’t comprised of baggy sweatpants or uncomfortable t-shirts, it’s made to fit a curvy woman’s body and keep her comfortable while she gets active.

A spokesperson for the company told Refinery29:

“Nike recognizes that women are stronger, bolder, and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is.”

By celebrating diversity and promoting body positivity, the brand makes its gear more appealing to a larger audience. Of course, an important message is also promoted, and such is that everyone deserves to feel good in their body and feel comfortable being active.

A variety of plus-size offerings is now available for sale, including multiple colors of leggings, shorts, and sports bras. Reportedly, the sizes run all the way up to 3X.

Nike recently launched a full line of plus-size wear.

Credit: Nike

It runs up to 3x and is available online now.

Credit: Nike

The line isn’t made up of baggy sweatpants and oversized shirts…

Credit: Nike

It includes colorful leggings, sports bras, and more.

Credit: Nike

“Nike recognizes that women are stronger, bolder, and more outspoken than ever,” says the company.

Credit: Nike

“In today’s world, sport is no longer something that she does, it’s who she is.”

Credit: Nike

The line was produced as a result of customers complaining about Nike’s lack of proper plus-sized wear.

Credit: Nike

Now, an entire catalog is available to curvy women who want to get active.

Credit: Nike

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