Activism

Mysterious ?Boob? Appears In London And People Can?t Stop Staring At It

The art installation is sending a powerful message, believe it or not.

Credit: Mother London

Breasts first and foremost exist to nourish infants and young children. However, because society has sexualized the anatomy of a female body, women can rarely feed their children in public without receiving shrewd glances and, in turn,?feeling judged.?

To combat the fact that public breastfeeding remains to be a ?taboo? act in many modern, first-world nations, activists with the British independent creative agency Mother London recently installed a giant inflatable breast on the city?s skyline.

The large boob appeared on Mother?s Day (March 26 in the UK) and it is part of the #freethefeed campaign that promotes a nonjudgmental approach to feeding, according to Bored Panda. Mother London wrote in a blog post:

?It?s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public. This was our mother?s day project. A celebration of every woman?s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.?

Following are some images of the eye-catching campaign:

Credit: Mother London

Credit: Mother London

Credit: Mother London

Credit: Mother London

Credit: Mother London

Credit: Mother London

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