It was announced this week that Robert Gibbs, former White House press secretary under President Obama, will soon be the new spokesman for McDonalds. This situation is terribly ironic considering that Gibbs had made numerous promises to “kick lobbyists out of Washington.”
Now, Gibbs will be working to strengthen the government’s relationship with McDonalds.
“Robert and Silvia are both highly-respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company. Returning excitement to our business proposition and brand is foundational to our turnaround plan, and Robert and Silvia — with their respective teams — will play critical roles in bringing this strategy to life,” McDonald’s President and CEO Steve Easterbrook said in a statement.
In a press release, the company said that:
In his new role, Gibbs will lead McDonald’s corporate relations group, which manages internal and external communications and government and public affairs. He will lead McDonald’s in communicating clear, coordinated messages to internal and external constituencies, enhancing the brand and supporting corporate strategies.
Gibbs joins McDonald’s from The Incite Agency, a strategic communications advisory firm he co-founded in 2013. Prior to that he held several senior advisory roles in the White House, serving as President Barack Obama’s press secretary during his first term, then as senior campaign advisor during his re-election campaign. He will replace Bridget Coffing who announced her retirement earlier this year after 30 years with the company.
It’s no secret that large corporations work so closely with the government that they are arguably the same entity, this fact is highlighted by the revolving door that exists between these two different factions of the ruling class. Most people who find themselves in high-level political positions were once CEO’s of fortune 100 companies and those who aren’t will likely become a well-connected lobbyist upon leaving office.
Dick Cheney, vice president and top executive at Halliburton, or Goldman Sachs CEO turned treasury secretary Henry Paulson, would be among the most obvious examples of this revolving door. Both of the crooks in question undoubtedly used their political positions to influence events in such a way that would greatly benefit their respective businesses, this is commonplace in Washington. Now Robert Gibbs becomes the latest politician to cross back over to the corporate world, leaving many to wonder what type of connections he was making behind the scenes during his time in Washington.
John Vibes writes for True Activist and is an author, researcher and investigative journalist who takes a special interest in the counter culture and the drug war.
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