McDonald’s goes belly up in Bolivia

McDonald’s leaves Bolivia healthier forever!

After 14 years of presence in the country, and despite all the existing campaigns and having a network, the chain was forced to close the eight restaurants that remained open in the three main cities: La Paz, Cochabamba and Santa Cruz de la Sierra.

It is a question of the first Latin-American country that will remain without any McDonald’s, and the first country in the world where the company has to close because it persists in having their numbers in the red for over a decade.

The impact for the creative and marketing managers has been so strong that a documentary was filmed under the title “Why McDonald’s went broke in Bolivia,” where they try to somehow explain the reasons that led Bolivians to still prefer pies to hamburgers.

Cultural rejection

The documentary includes interviews with cooks, sociologists, nutritionists, educators, historians and more, where there is a general agreement: the rejection is neither to the hamburgers nor to their taste. The rejection is in the minds and mentality of Bolivians. Everything indicates that “fast food” is literally the opposite of a Bolivian’s conception of how to prepare a meal.

In Bolivia, the food to be good requires, in addition to taste, care, and hygiene, a lot of preparation time. This is how a consumer values the quality of what goes into the stomach, also by the amount of time it took to make the meal. Fast food is not for these people, the Americans concluded.

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155 Responses to "McDonald’s goes belly up in Bolivia"

  1. 10kpasubpilot  September 13, 2013 at 5:18 pm

    Jamaica kicked them out first long ago…they just wouldn’t eat that rubbish when they have plenty of wholesome good local food chains so McD’s just gave up and got out of there.

  2. fahrenheit451bookstore  September 13, 2013 at 9:57 pm Earth First News, People before Profits; Bolivia’s Evo Morales Attacks Malnutrition with Incas’ Sacred Grain. Quinoa called “The Gold of the Incas”

  3. Mike ⎝⏠⏝⏠⎠ Lazarus  September 14, 2013 at 6:37 am

    McDonalds left nearly 15 years ago… in 2002
    But they still have Burger King, Subway, fried chicken chains and hot dog joints, not to mention Bolivian specific fast food providers such as salteñerias, on every block of most Bolivian cities

  4. tristan cochrane  September 20, 2013 at 8:55 am

    The speciality I noticed on a very brief trip to Bolivia was sprinkling chopped up hotdog on top of fast food as a kind of garnish… I wouldn’t have said that modern Bolivia is extremely health conscious. I have the feeling it is more to do with finances than health that Bolivian’s don’t eat McDonalds.


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