In recent months, we have been paying close attention to how McDonalds and other popular junk food brands are falling out of favor as people become more conscious about their diets. GMO food in general is also quickly losing trust among consumers.
Well, one of McDonald’s franchisee reported that the company is in a “deep depression” and could be in its “final days.”
“We are in the throes of a deep depression, and nothing is changing,” the insider said, adding that “Probably 30% of operators are insolvent.”
Another franchisee wrote, “The CEO is sowing the seeds of our demise. We are a quick-serve fast-food restaurant, not a fast casual like Five Guys or Chipotle. The system may be facing its final days.”
“The lack of consistent leadership from Oak Brook is frightening, we continue to jump from one failed initiative to another,” one McDonald’s executive said.
“I have been in this business since the early 1970s but have not seen us this leaderless in all my time. The system is very lost at the moment. Our menu boards are still bloated, and we are still trying to be too many things to too many people. …Things are broken from the franchisee perspective,” another added
It is not hard to see that decline of McDonalds is happening, even in your own local neighborhood. Where once there were lines wrapped around the parking lot at multiple McDonalds locations in every town, there are now very sparse crowds at the restaurant, even in high traffic areas and during busy times.
It was announced earlier this year that McDonalds will be closing hundreds of stores worldwide, as global sales continue to decline. To begin the year of 2015, the infamous fast food chain will be closing at least 700 of its locations, which is double the number that was planned for closure earlier this year.
In the first 3 months of 2015, McDonalds saw a 2.3% decrease in sales and a 28% drop in operating revenue, continuing a trend of loss that the company has been experiencing for years.
John Vibes writes for True Activist and is an author, researcher and investigative journalist who takes a special interest in the counter culture and the drug war.
This article (McDonald’s Franchisees Say That The Business Is In Its “Final days”) is free and open source. You have permission to republish this article under a Creative Commons license with attribution to the author and TrueActivist.com.
