This campaign sure spooked the drinkers at this bar.
Placed in an unconventional location, the men’s bathroom, this LA bar launched a campaign to encourage bar-goers not to drink and drive and to instead opt for safer transportation.
The men that walked into the bathroom had no idea what was waiting inside for them, as the shocking campaign aired from inside the bathroom mirrors. When they went to wash their hands, they were greeted by Kris Caudilla, a 32-year-old man serving 15 years at the RMC Correctional Facility in Florida.
Caudilla had a blood alcohol level of 0.158 when he crashed headfirst into Deputy James Anderson Jr., an officer that was on his way to work and was described as an “honorable man” and a loving father of 4, who later died in the hospital from his injuries.
As a warning to all others who were considering drinking and driving, the judge gave Caudilla the maximum sentence for DUI manslaughter, but Caudilla is now involved in this campaign as his own way of spreading the message.
Live-streaming from prisons is illegal, so instead, We Save Lives filmed Kris talking and answering common questions people might have in an effort to make conversation with the bar-goers and dissuade them from driving drunk. He tells the shocked men,
“One night, I was drinking out with friends, got in the car, drove, killed somebody. The man I killed was a police officer. He had four children, a wife, and I took him away from them. I made the choice to drink. I made the choice to get in the car. You don’t have to make that choice.”
His tone is genuine, both because he feels remorse for what he’s done and because he doesn’t want these men to face the same situation as him.
As for the inspiration behind the campaign, it gained the approval of the founder of Mothers Against Drunk Driving (MADD) when We Save Lives proposed focusing on a perpetrator of the tragedy, rather than a victim, to impact drinkers more.
The campaign aired at a single private party, where the men knew they were being filmed but didn’t know why, which is why they were genuinely surprised by Kris’ appearance in the mirror. The video was created with social media in mind, as they wanted to reach as many people as they could with this message, and the views have long surpassed their original 1 million goal.
Watch the video below to see if you are as equally impacted by what Caudilla has to say.
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