Among other inspiring events this past year, the fast food Giant McDonald’s has experienced a dramatic drop in its sales at the near-end of the first quarter of 2015. Growing awareness about McDonald’s poor quality food, or rather overly synthetic products, have people wondering: why do we even eat here in the first place?
As organic and health conscious food becomes in vogue, the consumers of the world have been challenging food conglomerates such as McDonald’s, Kraft, and Monsanto, to be more in alignment with decent principles such as food honesty, purity, and safety.
Kraft has recently said that it would remove its artificial flavors and coloring from its “fun” brands, a big step for this corporation, which is setting an example for others in similarly wholesome fields of food production. Lynn Galia, A spokesperson for Kraft, is quoted as saying, “Parents have told us that they would like fun Mac & Cheese varieties with the same great taste, but with improved nutrition.”
The changes in Kraft’s ingredients are in its children oriented brands only, however, and will not affect the elbow shaped version, presumably because it is for a more traditional, adult buyership.
And so, as Kraft begins to change its method, so too McDonald’s has tried to improve its public face by health conscious changes in its menu.
With these different corporations coming under fire, it is no wonder that one of the world’s biggest food conglomerates, Monsanto, should be under the hot seat as well. Recently Dr. Patrick Moore, an advocate of GMO and Monsanto, was quoted as saying the herbicide Roundup was safe for consumption and that it “won’t hurt you.”
When offered to try some for consumption, he was quoted as saying, “No. I’m not an idiot!”
Events such as these, evince a trend towards greater transparency, and for that we can all be a little more hopeful.