To raise awareness about the epidemic of animal abuse and abandonment, a Polish Charity launched a powerful - and controversial - social campaign.
Warning: The following images depict violence and are not suitable for all audiences.
It may be difficult to comprehend, but consider this: Every minute in the United States, approximately 70 million pet dogs and 74.1 million pet cats are assaulted. This saddening reality is made worse when one considers that abuse towards animals isn’t isolated to America, either.
In Poland, for example, the number of dogs in shelters increases about 20-25% between June and August, largely because pet owners want to go on vacation and don’t know what to do with their furry ‘best friend’. In extreme cases, domesticated cats and dogs are abused and left to die, rather than given an opportunity to live elsewhere.
The latter conundrum is what the Polish charity “Karmimy Psiaki” (which translates to ‘We feed dogs’) seeks to raise awareness about in their heartbreaking campaign named “11. You shall not abandon your pet.” As Bored Panda relays, the authors of the controversial material hope to inspire people to stop hurting their pets, as well as stop dumping them at shelters if they indeed can offer them happy, healthy lives.
A number of Polish celebrities took part in the animal rights campaign, including actress Natasza Urbanska, dancer Michal Pirog, TV presenter Marzena Rogalska, model Rafal Maslak, models Kamila Szczawinska and Sylwia Nowak. The project depicts the celebrities as abandoned dogs – tied to a tree, dumped from a speeding car, and even buried alive.
Perhaps the campaign will inspire people around the globe to reconsider abusing and abandoning creatures of all kind:
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