According to a press release published this week, Harley-Davidson has challenged its owners and dealers to dedicate time, donations and organizational efforts to support The Nature Conservancy, a nonprofit that addresses the most pressing conservation threats at the largest scale in the most critical areas.
In addition to the promotional support, The Harley-Davidson Foundation will be donating $550,000 in support of The Nature Conservancy’s global Plant a Billion Trees program.
“A central part of motorcycling is experiencing the great outdoors; to see the world from behind the handlebars is unlike anything else. We are dedicated to preserving the open road for future generations of riders. Our partnership with The Nature Conservancy gives us an opportunity to mobilize our global community to help achieve this mission,” Mark-Hans Richer, chief marketing officer, Harley-Davidson said in a statement.
In the past 35 years, The Harley-Davidson Foundation has raised more than $91 million for the Muscular Dystrophy Association and more than $1.3 million for breast cancer support organizations.
“Harley-Davidson has activated its global dealer network and local riders to raise funds—they are an exceptional community that prides itself on banding together and supporting organizations like ours. We are inspired by this partnership. As a brand and a community, Harley-Davidson has made a major commitment to helping restore some of our planet’s most important places. We are grateful for their assistance and support as we expand the Plant a Billion Trees campaign to restore forests across the globe, one tree at a time,” said Geof Rochester, managing director for The Nature Conservancy.