Over 150 Companies Bond Together To Save Our Environment Through Paper Supply And Recycling

Canopy

Trees have been chopped down for paper and other materials. While this seems like something that happens every day, the demands have risen so far that forests all over the world have paid the high price for our need. Something needs to change. People must act before it’s too late.

Recycling is a solution, but what good is it when big conglomerations don’t do anything to change the situation. Well, it seems that change is coming soon. Companies have bonded and united in order to save the forests and improve recycling. This could be the move that saves everyone.

Pack4Good is a campaign led by the NGO Canopy. This is one of the fastest growing corporate responsibility platforms now in America. Their main goal is to ensure that paper packaging used by companies does not come from virgin, endangered, or valuable forests. For them, it’s all about responsible production through recycling.


Canopy’s work focuses on auditing supply chains and providing recycled or sustainable packaging solutions to companies. Their work has successfully captivated the attention of a total of 750 brands across all its campaigns. Included are some of the biggest e-commerce companies such as Amazon, fashion empires like Gap, H&M, Marks and Spencer, and others, and publishing and media firms such as Mansfield Press, Penguin, and the New York Times. This marks a significant event in the efforts to going green and being responsible.

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Launching Pack4Good has only been launched in the past 18 months and to date, the worldwide campaign has welcomed 29 new brands from different industries. Involved are companies from food and beverage products, printing, fashion, and even e-commerce sectors.

Nicole Rycroft, Executive Director of Canopy, shared the updates and said, “The companies that are joining Pack4Good are the out of the box thinkers we need—leaders ready to transform paper packaging supply chains and scale up solutions to save forests and our climate. We have so many solutions just waiting to be implemented, it’s time to take them from the margins to the mainstream.”


Pack4Good provided a variety of solutions for companies that have searched for methods to reduce their forest impact. In order to make their vision come to fruition, they aid in the connection and communication between companies and providers of waste pulp material such as wheat straw. The said straw can now be turned into fibrous packaging. Then, they give it their stamp of approval that says, “Ancient Forest Friendly.” This denotes the highest adherence to the set supply chain practices. More importantly, the materials they’re made from have been certified no contain zero endangered, controlled, or ancient wood.

In reality, there are about 90 million tons of rice straw burned every single year in India. These are found in the fields that surround Delhi and this accounts for 40 percent of the air pollution in the metropolitan area of the country. Because such problem occurs, Canopy wants to get a hold of that rice straw and bring it to recycled-paper mills. Hence, flooding the market with supply while providing more income to the farmers involved. This is what they call a win-win for all parties involved.

Canopy

The people behind Pack4Good say that these solutions are available everywhere. In order to make this goal a practice everywhere, it’s simply a matter of helping businesses get started. They want to give these major conglomerates access to sustainable paper supply chains.

Some of the most innovative investing strategies, like the ones that have been implemented by BlackRock, target companies based on the degree sustainability they have. In the end, they want to push polluting companies out of the market. Hence, conscious investors and better government regulations are needed. And it may just be a possibility in the near future, too, because there are more corporations who are searching for ways to reduce their impact on the environment. The brains behind all these will be groups like Canopy to ensure their efforts and their energies are directed in the right direction.

 

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