Gripping Ad Campaign Reveals How Humanity Is Affected By Destroying Nature [Photos]

Activists use artwork to raise awareness about the effects of fracking, deforestation, and palm oil plantations

Credit: Robin Wood

Credit: Robin Wood


All life is connected. Whether or not this truth can be physically perceived is irrelevant. When someone throws a piece of plastic into the trash, it doesn’t just sit in a landfill. More often than not, it ends up making its way to the oceans, where it breaks down into particulates over time or is ingested by – and eventually kills – innocent marine wildlife. The point is, unsustainable habits and plastic trash will outlive all of us. That’s something worth considering.

But how do activists raise awareness about important issues while inspiring entire populations to adopt sustainable change? One of the solutions has been to use art draw attention to problems that matter.

From illustrations that depict the accepted madness of society to the following drawings that show the damage the human race has done to planet Earth, artwork can compel people to emotionally identify with prominent issues and take action.

The series “Destroying Nature is Destroying Life” was created by designer Surachai Puthikulangkura and agency Grabarz & Partner for German environmental activist group Robin Wood. Each image depicts a different landscape that has been damaged by human activity. Furthermore, the scene is represented by an animal that comes from the respective habitat.

The Cost Of Fracking

Credit: Robin Wood

Credit: Robin Wood

Credit: Robin Wood

Credit: Robin Wood

The Toll Of Deforestation

Credit: Robin Wood

Credit: Robin Wood

Credit: Robin Wood

Credit: Robin Wood

The Effects Of Harvesting Palm Oil In Rainforests

Credit: Robin Wood

Credit: Robin Wood

Credit: Robin Wood

Credit: Robin Wood

The designers hope that this campaign educates and inspires consumers to “be the change” they want to see. Clearly, if humans continue to destroy Earth’s natural habitats, all life on this planet – including our own species – will eventually be wiped out. It’s time to take action.

What are your thoughts? Please comment below and share this series!


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