Every Door Direct Mail (EDDM) is a unique bulk mailing service that is provided by USPS. Its purpose is to help businesses reach as many potential clients as possible, despite not knowing their mailing addresses. EDDM works by sending your preferred mailing to a specific mailing route that has the most promising market demographic. Essentially, you have to conduct some basic research to pinpoint where your niche market likely resides before you contact this service provider.
When you subscribe to EDDM mailing option, USPS will deliver your mail resources to all the active addresses along your preferred carrier route. To create an effective EDDM marketing campaign, you need to print a wide array of materials and mail them to potential customers. You can now access the best EDDM Printers for Small Business at an affordable price.
Here are the 4 reasons why EDDM is almost perfect for everything business:
1. EDDM is affordable
The beauty of EDDM is its affordability. It’s an economical mailing option that allows SME businesses to reach potential customers within their location. With EDDM, you can send a variety of mail pieces such as flyers, brochures, and postcards to random addresses within your designated route. Postage rates are quite low, starting from a few cents. Small businesses can easily afford to use EDDM without worrying about accruing overhead costs.
2. EDDM is Flexible
EDDM isn’t limited to mailing small mail items. With Every Door Direct Mail, you can send wide-ranging marketing paraphernalia regardless of their size. From small-sized postcards to large product stories, business owners are allowed to post flexible item sizes lying between 5.875 x 11.5 inches and 12 x 15 inches. Thanks to this fluidity, businesses can mail a wide range of resources to potential customers, allowing them to learn about an assortment of products/services and boosting their sales figures in the process.
3. You don’t need to provide a mailing list
Creating an accurate mailing list can be an awfully hectic engagement. Gladly, the mail carrier providing you with EDDM services doesn’t require any kind of mailing list. USPS will deliver your mail items to all residences that lie within your preferred route – specific addresses are not required. EDDM has the potential to turn any small businesses from a minor brand into a distinguished company. By delivering your marketing items directly to homes, people who previously hadn’t heard about your business will start to take notice. You’ll soon become a household name.
4. EDDM is an effective marketing tool
Print media is a powerful marketing tool that has stood the test of time. Print advertising dramatically improves the success of any marketing campaign by reinforcing the existing digital-oriented strategy. Therefore, the printing company you choose to design your marketing materials matters immensely. You ought to select a firm that truly understands your niche market and tailors your mailings to attract your specific audience. The quality of your printing and the type of materials used are also important factors that you ought to consider.
Clearly, EDDM is a great way to enhance your brand outreach and grow your business.
