Consuming Kids

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.

The media material presented in this production is protected by the FAIR USE CLAUSE of the U.S. Copyright Act of 1976, which allows for the rebroadcast of copyrighted materials for the purposes of commentary, criticism, and education.

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9 Responses to "Consuming Kids"

  1. Lynn Meyers  January 5, 2012 at 3:32 am

    Thank you for posting this video.

  2. Masi  March 8, 2012 at 11:06 pm

    Cant play the video; says that this video is private?

    • True Activist  March 9, 2012 at 3:21 am

      Please try it again

  3. Dr. Wolfgang Siegfried  March 12, 2012 at 8:07 am

    This is a very important video for us as a rehabilitation centre for extreme obese adolescents in Berchtesgaden/Bavaria. Please can I have a DVD-copy of this for my coworkers and my talks at obesity symposia?
    Dr. Wolfgang Siegfried
    Medical Director
    Obesity Centre/Adipositas Zentrum
    83483 Strub/Bischofswiesen

  4. John Doe  December 8, 2012 at 6:50 pm

    seen it, what can u do?

  5. Bucking trends  December 11, 2012 at 3:34 am

    As a parent the only real answer is not to allow television, movies or internet until age 12 or 13. Has worked with all three of mine. Now 32, 17 and 12. They have all had a very different Christmas list then their peers plus they are much better at making forts in the creek. Their friends are actually jealous that they get to do those things. This also means no tv for me but that give me a lot of extra time to build forts too. Once they are beyond that age they have strong enough values they are not so easily influenced and don’t seem to have difficulty catching up in learning to use technology. While all the technology makes for great babysitters it really causes more problems then it solves. Shocking as it might seem girls can grow up never wanting a Barbie and never watching Sesame Street and fit in just fine. Though they might be a little sarcastic about girls who are 12 and want a sparkly pink purse or women who wear makeup and high heels to grocery shop. In the end they probably are at a bit of an advantage over kids with values set by the media. They also understand the value of privacy which most kid get very little of these days. Media really encourages kids to disclose everything and makes them think that is normal.

  6. Millena  February 14, 2013 at 7:20 pm

    I don`t know about anyone else`s kids but mine don`t really pay attention to commercials, its like they know its brainwashing…don`t underestimate how much wisdom kids have and how they know they are being manipulated. They can see through this propaganda oftentimes. With that said, its still important to limit their exposure. Use your common sense!!

  7. Tommy Tomkins  April 10, 2013 at 1:00 am

    Common sense?!? This critical thinking over the brainwashed masses?
    We have only decades of coal and oil reserves, I’m loving these solar panels people!

  8. T Monk  April 10, 2013 at 4:17 pm

    Thank you for shearing.


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