Carlsberg, the Danish brewing company, is currently working on the world’s first fully biodegradable bottle for its products. The new “Green Fiber Bottle” will reportedly be made from sustainably sourced wood fiber, similar to the substance used to create egg cartons.
“It will be a new look and feel. It will be non-transparent, non-breakable and with a visible fiber structure,” the company’s Senior Packaging Innovation Manager, Håkon Langen, told Quartz.
Langen has said that the company is working hard to develop a product that is environmentally friendly without affecting the taste of the beverage.
“We never compromise on beer quality,” Langen said.
Carlsberg’s bottles will be fully biodegradable, and will be lighter than both glass bottles and aluminum cans. Interestingly, the new bottles will also stay colder for longer than aluminum cans.
Carlsberg is one of the largest beer companies in the world, owning hundreds of different brands including, Kronenbourg, Elephant, Tuborg, and Baltika.
The first paper bottles are expected to be on sale within the next three years.
John Vibes writes for True Activist and is an author, researcher and investigative journalist who takes a special interest in the counter culture and the drug war.