The ethical alternative to traditional Irish cream has gained worldwide attention and earned the company a large customer base from within the vegan community.
Ethical eaters like to have fun, too, which is why Baileys recently launched a dairy- and gluten-free almond milk-based Almande. In the beginning, the liqueur company had no intention of creating a certified vegan beverage, but worldwide interest from the media and plant-based community prompted an investigation.
After discovering that beeswax was used in the recipe, the company scrambled to reformulate the product so that vegans can enjoy the unique drink, as well. In response to the outcry raised by activists who eschew animal products, Baileys representative Dominic Benigno stated:
“I sincerely apologize for the confusion. We respect vegans and veganism, want to be fully transparent, and offer Irish cream that everyone can enjoy.”
Benigno then assured Veg News that the company was reformulating Almande to serve its new (and unexpected) vegan customer base.
There is a growing demand for dairy-free products, which is why Baileys was intelligent to become one of the first companies to sell a vegan-friendly Almande Almond Milk Liqueur. In addition to being dairy-free, the certified vegan spirit is also gluten-free. Reportedly, it is made by blending the “luscious, nutty flavors of real almond milk with delicious vanilla for an incredibly versatile treat.”
Consumers can now purchase the delectable beverage in the U.S. for approximately $21 for a 750-ml bottle. What are your thoughts? Please comment below and share this news!