Activism

American Artist Is Hacking Billboards By Replacing Ads With Nature

The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting.


At least half a million billboards line America’s federal-aid highways in the United States. That’s a lot of advertising to be bombarded with on your daily commute.

One can imagine, then, how nice it would be to wind along a busy road and see a billboard promoting nothing but nature.

This is what drivers on their daily transit get to look forward to in Massachusetts, and all thanks to the artist and activist Brian Kane who is digitally restoring nature in place of interstate advertising.

DesignBoom reports that Kane decided to strip billboards of their loud promotional messages and replace them with serene images of nature as part of his “Healing Tool’ project.

The artist’s website states:

“The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting.”

Each temporary public art installation corresponds with the surrounding environment, substituting chunks of the landscape that advertising billboards usually block from view.

Hopefully, this activism will increase public awareness of corporate graffiti and the ability to fight back and democratize the shared outdoor environment.

Watch the video above and scroll through some of the photos capturing Kane’s work below.

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

Credit: Brian Kane

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