60% of the candy consumers' purchase is from the checkout line. Aldi hopes that by promoting healthier snacks, people will make better choices.
Just a few short months ago, the grocery chain Aldi announced that it would ‘go organic’ and ban toxic chemicals from its products. Now, in alignment with its previous decision, the company will be replacing the candy in checkout aisles with healthier alternatives, such as trail mix, granola bars, and dried fruit. Reportedly, the change will go into effect by the end of 2016 in each of the company’s 1,500 stores.
The affordable grocery store hopes that by selling only healthful options in checkout lines, people will be less enticed to purchase and consume unhealthy snacks. Because the food products one keeps on hand are what they are most likely to eat, this small change should help hundreds of thousands make healthier choices.
The CEO of Aldi, Jason Hart, told Convenience Store and Fuel News (CSFN):
“We are…stocking stores with even more nutritious options. We truly care about our customers and we’re responding with guilt-free checkout zones and increased food options they can feel good about.
By introducing Healthier Checklanes and through a number of other initiatives, we are doing our part to remove temptation at checkout and stocking stores with even more nutritious options. At ALDI, we truly care about our customers, and we’re responding with guilt-free checkout zones and increased food options they can feel good about.”
The German grocery chain, which is rapidly expanding throughout the United States because of its economical prices, presently operates nearly 1,500 stores in 32 states. According to Natural Society, the affordable chain also seeks to expand its organic options. Its devotion to the environment and consumer wellness is, undoubtedly, winning it more loyal customers.
The Center for Science in the Public Interest (CSPI) applauded the move. The consumer advocacy group’s Senior Nutrition Policy Counsel Jessica Almy wrote in a statement:
“Putting products at checkout can prompt purchases — and putting foods at kids’ eye level can induce requests for those products and family conflict. Giving customers choices they can feel good about supports their health and frees parents up to say ‘yes’ to their kids.”
According to a 2015 report by CSPI, nearly 60% of shoppers interviewed by food company researchers purchased their candy from a checkout. If every grocery store would commit to presenting only healthy options to consumers, a big shift could be witnessed on a global scale.
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