The basketball legend donated the proceeds from his multi-million dollar lawsuit settlement with a supermarket chain to 23 charities in Chicago.
Michael Jordan still has game.
The Chicago Tribune reports that Jordan is taking all the award money from a lawsuit settlement and donating it to twenty-three nonprofit organizations that improve the lives of the city’s youth.
Why 23? Well, it’s the star’s jersey number, of course.
When the supermarket chain Dominick’s used the basketball player’s likeness and jersey number in a magazine ad in 2009 without permission, Jordan’s legal team took them to court. The recently settled case awarded Jordan $8.9 million.
A second, similar court against the grocery chain Jewel-Osco, owned by the same parent company, was also recently settled.
Terms of the settlement won’t allow Jordan or the other parties to talk about the actual amount received, but the funds from both lawsuits were used to better city kids’ lives.
Jordan said in a statement:
“The 23 charities I’ve chosen to make donations to all support the health, education and well-being of the kids of Chicago. Chicago has given me so much and I want to give back to its kids — the city’s future.”
Throughout the lawsuits, the towering basketball legend said that the issue was never about the money (clearly, for Forbes lists his name and image to be worth roughly $100 million a year for product and company endorsements). The issue, he said, was about protecting the value of his name in endorsing companies or services.
And such is understandable.
Once the seriousness of court was over, Michael’s staff had a “fun week” calling the charities and surprising them with news of the donations, said his spokesperson, Estee Portnoy.
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