The underdogs truly do win in this situation.
What may seem like a cute series of photos of the underside of dogs is actually a campaign to simultaneously show off a side of dogs that is not often photographed and raise money for animal welfare and a shelter based in Vancouver.
Taking the term “underdog” literally, photographer Jason Kenzie and designer Tania Ryan collaborated to create these artistic photos of the undersides of dogs that double as highly adorable and unusual works. Though a few things are clear about the artistic process behind the photos, such as the use of a glass table and probably tons of treats, the exact methods were kept secret.
The photos portray the personalities of a dozen dogs of different shapes, ages, and breeds and were used to create a calendar to raise money for Thank Dog I Am Out, the shelter in Vancouver. The Underdogs Project donated 35% of the proceeds from the calendar to the shelter, which aims to rescue and re-home dogs saved from euthanasia, neglect, abuse, and homelessness.
People are often unsure of how can they can help make a difference in the world, and this photo series is evidence of the different ways we can all contribute to making the world a better place. These artists used their skills and passion to create a project that benefitted animals while also running their own business, and it’s creative ideas like this that can positively impact the world around us.
Unfortunately, the calendars are no longer for sale, but you can still donate directly to Thank Dog I Am Out here.
View the photos below to see which ones were featured in the calendar.
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