In 2012, only 13% of Australians said they trusted Aboriginal Australians. The ICEA Foundation hopes to change that.
“I trust you, do you trust me? Let’s hug…” says a sign the aboriginal girl places in front of her feet as she stands, blindfolded and with arms outstretched.
For a while, the crowd mills around, wondering, “What could she possibly be doing?” …But eventually, a trustworthy individual walks up to the girl and embraces her in a warm, heart-felt hug. Slowly but surely, other groups enjoying their day at Cottesloe beach in Australia cast all apprehension aside and follow suit.
What came to be is an incredibly moving and inspiring video with a profound message: indigenous Australians are to be trusted, as regardless of race, color, or personal preferences, we are all one. It’s time we embrace it.
The controversial social experiment featured Jasirah Bin Hitam (18 years old on the 21st of March) from the remote community of One Armed Point putting her faith in humanity to the test. Since it was posted, the video has gone viral, accumulating over 200,000 views in less than 12 hours.
The ICEA Foundation, in collaboration with OK-WHITE LANE Media and internally-renowned local artist Peter Sharp with his group The Liberators, created the project. Their intent? To raise awareness and stimulate conversation.
‘The video is creating important conversation about attitudes toward Aboriginal Australians,” said ICEA founder and CEO Lockie Cooke.
“It’s so powerful to have created something that has been so popular in our community, which inspires us to continue the work we’ve been doing in the reconciliation space. The way in which the video has been embraced shows that ICEA’s froth is strong and our message, mutual respect for all Australians, is important and relevant to our society.”
ICEA (Indigenous Communities Education & Awareness) Foundation is a youth-run not-for-profit organization that brings together young indigenous and non-indigenous Australians in a fun and friendly environment to create positive shared experiences. Their hope is to build enduring relationships and promote cultural understanding.
“Jasirah’s story is a true success of the ICEA foundation, having supported her through our work in remote communities, then with her journey to metropolitan Perth, and now into her university life. She truly is an inspiration to all of us at ICEA and everyone she connects with,” added Cookie.
Jasirah believes in a future where both indigenous and non-Australians co-habitat peacefully: “There needs to be change, trust, and people need to stop judging.”
What are you thoughts on the social experiment? Share your comments below: